Revision history for LVWiWiInternationalMarketing
Additions:
Aktuelle Vorlesungs-und Prüfungstermine entnehmen sie bitte dem **[[https://studip.fh-schmalkalden.de/dispatch.php/calendar/single/week?atime=1459764000&range_id=58b6846ea42eb04af5ac50a9fb784e74&last_view=week Stud.IP]]
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Deletions:
|=|{color:#696969; background-color: #f5f5f5; width: 100px; text-align:center} lecture part|=|{color:#696969; background-color: #f5f5f5; width: 120px; text-align:center} Day|=|{color:#696969; background-color: #f5f5f5; width: 150px; text-align:center} Time|=|{color:#696969; background-color: #f5f5f5; width: 90px; text-align:center} Room|=|
||{text-align:center}**Part 1** ||{text-align:center}**Monday I** ||{text-align:center} 12.15 - 1.45 pm ||{text-align:center} C206||
||{text-align:center}**Part 2** ||{text-align:center}**Monday II** ||{text-align:center} 2.15 - 3.45 pm ||{text-align:center} C206||
||{text-align:center}**Part 3** ||{text-align:center}**Wednesday** ||{text-align:center} 12.15 - 1.45 pm ||{text-align:center} C206||
Additions:
- [[http://www.amazon.de/International-Marketing-Pervez-Ghauri/dp/0077148150/ref=sr_1_1?ie=UTF8&qid=1431435649&sr=8-1&keywords=international+marketing Ghauri, R./ Cateora, P. R.: International Marketing, 2014]]
- [[http://www.amazon.de/Global-Marketing-Warren-Keegan-ebook/dp/B00IZ089FA/ref=sr_1_2?ie=UTF8&qid=1431435831&sr=8-2&keywords=global+marketing Keegan, W./ Green, M.: Global Marketing: Global Edition, 7th Edt., 2013]]
- [[http://www.amazon.de/International-Marketing-Strategy-Isobel-Doole/dp/1408044072/ref=sr_1_1?ie=UTF8&qid=1431436139&sr=8-1&keywords=international+marketing+strategy Doole, I./ Low, R.: International Marketing Strategy, 6th Edt., 2012]]
The lecture "Marketing in the international context" hosted by Mr. Prof. Dr. José Luis Vallejo Garcia takes place conventionally from the fourth semester up to the sixth semester.
**1. Introduction to Marketing in the international context**
- expansion of the organzation
**2. Conceptualitation of the term and the importance of market research**
- basic concepts
**3. Understanding consumer behaviour, individual culture and personality**
**4. Geographical situation, national cultures and idiosyncrasies**
**5. The role of the marketing manager in the international context**
- vocation, professional culture and professional identity
**6. Business nature, industries and sectors for marketing**
- organizational culture and corporate identities
**7. Entry modes and international marketing**
**8. International and global brands and products**
**9. Functions of the international marketing department**
- orientations and perspectives
- [[http://www.amazon.de/Global-Marketing-Warren-Keegan-ebook/dp/B00IZ089FA/ref=sr_1_2?ie=UTF8&qid=1431435831&sr=8-2&keywords=global+marketing Keegan, W./ Green, M.: Global Marketing: Global Edition, 7th Edt., 2013]]
- [[http://www.amazon.de/International-Marketing-Strategy-Isobel-Doole/dp/1408044072/ref=sr_1_1?ie=UTF8&qid=1431436139&sr=8-1&keywords=international+marketing+strategy Doole, I./ Low, R.: International Marketing Strategy, 6th Edt., 2012]]
The lecture "Marketing in the international context" hosted by Mr. Prof. Dr. José Luis Vallejo Garcia takes place conventionally from the fourth semester up to the sixth semester.
**1. Introduction to Marketing in the international context**
- expansion of the organzation
**2. Conceptualitation of the term and the importance of market research**
- basic concepts
**3. Understanding consumer behaviour, individual culture and personality**
**4. Geographical situation, national cultures and idiosyncrasies**
**5. The role of the marketing manager in the international context**
- vocation, professional culture and professional identity
**6. Business nature, industries and sectors for marketing**
- organizational culture and corporate identities
**7. Entry modes and international marketing**
**8. International and global brands and products**
**9. Functions of the international marketing department**
- orientations and perspectives
Deletions:
The lecture "International Marketing" hosted by Mr. Prof. Dr. José Luis Vallejo Garcia takes place conventionally from the fourth semester up to the sixth semester.
**coming soon**
Additions:
==== Marketing in the International Context ====
The students are able:
- to describe the fundamentals of international marketing
- to analyse and evaluate selected markets with potential
- capability to apply marketing strategy and marketing programs to international environments.
The students are able:
- to describe the fundamentals of international marketing
- to analyse and evaluate selected markets with potential
- capability to apply marketing strategy and marketing programs to international environments.
Deletions:
Additions:
||{width: 600px; color:gray; background-color:#FFF8DC; vertical-align:top; text-align: left; color:#1C1C1C}== **More information regarding the course**==
||{text-align:center}**Part 3** ||{text-align:center}**Wednesday** ||{text-align:center} 12.15 - 1.45 pm ||{text-align:center} C206||
||{text-align:center}**Part 3** ||{text-align:center}**Wednesday** ||{text-align:center} 12.15 - 1.45 pm ||{text-align:center} C206||
