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• analyse the strategic choices companies face in the process of internatinalising and their management implications;

• develop a cross cultural approach to management that recognises and uses diversity as a competitive asset;

• apply the key concepts, theories and ideas of international management to the functional challenges that managers face in the global business arena;

• develop cross-cultural skills to facilitate communication, negotiation and management in a global context; and

• develop a range of strategic responses towards organisational structures, recruitment policies and training programmes for international managers.