LVIBEBusinessStrategiesinAsia:Projekt Einsparzähler

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Dies ist eine alte Version von LVIBEBusinessStrategiesinAsia erstellt von Pioch am 2014-11-08 13:30:40.

International Service Management

Contact

If you will have a question, please use this link to contact Mr. Dr. Nils Löber gkchittick@gmail.com.

Course Material

The course material is available in the share folder and studip of the faculty.

Textbooks

Prescribed

Lasserre, P./ Schutte, H.: Strategies for Asia Pacific: Meeting New Challenges, 3rd, 2006

Useful References

Please use this link on page 3, 4 and 5.

More information regarding the course Credits: 5 ECTS Degree programm: Master-degree faculaty business and economics; recommend participation to the students in the 1st semester Duration of the course: one semester, 6 days a 6 hours Learning outcomes: Course participants will acquire a sound understanding for the challenges of servide design and dellivery in a global world. The nature of services (in contrast to goods) requires specific management instruments, whose application is even more challenging in international settings. To understand how service companies can deal with the complexity of international service delivery is the main objective of this class. Learning outcomes: Unterstand the special charactersitics of services and the service value creation process Unterstand the global importance of services, international service trade and its barries Learn the challenge of international service delivery including strategy and operations Gain an understanding for relationship marketing in services and the challenge of serving multi-national/-cultural customers Grading: Group Case Study and Presentation (20%) Final written exam (80%)

Information

The lecture "International Service Management" hosted by Mr. Dr. Nils Löber takes place conventionally in the first semester of the master program.

Topics

1. Basics and Fundamental Theories of Services Management

2. The Economic Importance of International Trade in Services

3. Basic Issues of International Trade in Services

4. Barriers of International Trade in Services

5. Strategies for International Service Businesses

6. Market Selection and Entry Strategies for Service Companies

7. Marketing Issues of International Service Businesses: Managing Physical Evidence and the Servicecape

8. Marketing Issues of International Service Businesses: Managing Relationships and Building Loyalty

9. Marketing Issues of International Service Businessess: E-Commerce and Internet-based Services

10. Intercultural Problems of Service Encounter Situations

Dates

In the winter semester 2014/15 the lecture is taking place:

lecture part	Date	Time	Room
Part 1	24./25.10.2014	Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30	C207
Part 2	28./29.11.2014	Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30	C207
Part 3	12./13.12.2014	Friday: 10:30-12/ 13-16 Saturday: 9-12/ 13-14:30	C207